When most business owners and executives think of utilizing the services of a content writer, they most likely are looking for a fresh set of eyes to edit their website or generate short blog posts. Full service content writing firms, such as Optimized Content & Research, partner with clients to produce more substantive content, which allows businesses to remain focused on their core objectives while simultaneously delivering necessary content required to meet business goals.
A full service content writing service can provide much more than copy for your blog. For example, let's say you become aware of state legislation that directly impacts your business. Did you know a full service content writing firm can prepare a report detailing which states have introduced the legislation, provide a status update on the bills, detail differing approaches in the states, and offer an overview of the prospects for passage and the forces supporting and opposing the bills?
This is one example of a myriad of content writing, research, and consulting services offered by Optimized Content & Research. At OCR, we often discuss identifying the unique competitive advantage our clients have over their competitors, and creating a narrative leveraging that advantage. What is our competitive advantage? Before creating OCR, I operated my own lobbying and consulting firm for more than 15 years. During that time, I provided clients an array of services, from drafting and advocating the passage of federal and state laws, advising hedge fund managers, sourcing real estate deals, managing national media campaigns, and creating marketing e-mails to recruit membership and donations for trade associations. In short, OCR has successfully accomplished many of the goals of our clients, and can draw on this expertise to create all forms of content for our clients.
In this week's blog, I would like to provide a brief overview of service businesses may not immediately associate with a content writing firm.
Marketing and Business Development
OCR begins our marketing writing for clients by asking a simple question: Why should a customer buy your products and/or services, or invest in your company? We pose this question in the context of your competitors, meaning, why you instead of a competitor? This allows OCR and our clients to hone the content we create precisely for the target audience. Once we work with you to find your unique competitive advantage, it becomes the central theme of all marketing materials. Furthermore, understanding what makes your business competitively stronger than others allows you to identify your target audience much more easily. OCR helps you articulate what you do best, and this exercise helps to easily identify your pool of potential customers.
Business leaders can purchase generic content from anyone. OCR works as a business partner with our clients to produce targeted content because that caliber of content delivers a true return on investment. OCR seeks clients that want to grow, and partners with them on that journey. Among the marketing and business development services OCR provides to clients include:
Public Policy Research
Historically, every industry leader has taken a leadership role in determining how their industry is regulated. The first step in assuming this leadership role is access to information. Prior to forming OCR, I worked first as a Capitol Hill reporter then as an advisor to hedge fund managers providing them briefings on developments in Washington that directly impacted various sectors of the economy. For business executives seeking to become a leading voice in shaping the future of their industry, OCR provides a variety of services including:
Public Relations Services
Managing and protecting the reputation of your business is essential, and so is leveraging the media to promote your business. OCR works with clients to develop a list of targeted media outlets, and prepares content for these outlets. Businesses need to promote their success, and get ahead of potentially negative news, and OCR puts our clients in a position to do this by putting a system in place that allows our clients to develop relationships with media outlets rather than blasting out statements and important news to outlets their target audience does not read or view. Our strategy begins by understanding the image our clients wish to present to the public, and learning what media outlets best suit the needs of our clients. OCR gets its clients published in outlets read by influential business leaders and other decision-makers, the type of people who can help grow our client's business. Our public relations services include:
Businesses have many options when it comes to selecting a content writer. Why not select one that has demonstrated success in business, a strong network of business, media, and political contacts, and offers a full array of services that allows you to maintain continuity in all your business content? Contact me directly at John.Grant@optimizedcr.com or visit our website at www.optimizedcr.com to discuss how we an partner with you to grow your business.